Shifting your focus from “getting to giving” is far from just nice…it’s also financially profitable!
When Bob Burg, coauthor of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently providing value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.
However, one wonders: “Isn’t that just feel-good stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get.”
In other words, isn’t what he’s saying simply naive? Actually, not only is it not naive, it’s quite practical. And, again…for very concrete reasons that you’ll learn, benefit from, and most likely use for the rest of your life.
Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
Tune into our discussion and enjoy this very entertaining and humorous, but very to-the-point guest who will add exceptional value to your business, your work, and to your life.
And, always remember, “You cannot control ‘The’ Economy, but you can absolutely control ‘Your’ economy, ‘Your’ relationships, ‘Your’ life.